Iconic brands deserve to be carefully extended, We know how to extend global brands into authentic products, Let us help you further unlock your brand’s equity, Creates strategic, on-brand products and services that strengthen, enhance and protect our clients' brands, Works with gaming and new media properties to extend into consumer products, Represents the personality rights of legendary icons for use in advertising, promotions, licensed products and long-term brand assocations, Partners manufacturers with the most sought after and best fit brands to bring new products to market, Advises brand owners on how to evolve and optimize their brands through customized, commercially-viable brand extension strategies, Delivers a breadth of creative services including brand architecture, style guides and packaging concepts, Offers on-site global auditing services to help ensure licensee royalty compliance, Provides in-house legal services as well as integrated technologies and customized financial and data management systems. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. Brand licensing can also be used to differentiate products from the competition and extend a brand. Typically, this type of arrangement requires the creation of what is known as a licensing agreement or contract. November 12, 2020: By: Todd Kaufman, VP of Business Development. HdL’s efforts gained the City $1 million per year in revenue, created tax equity for businesses, kept the loyalty of businesses and voters, and freed municipal staff for other duties besides administering a … London, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. Broad Street is a global brand licensing agency. We create meaningful and impactful products for consumer brands, manufacturers, and retailers through licensing. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. Licensing Requirements, Temp Practice Permits, Fingerprinting Info. About Brand LicensingThe world of consumer product licensing is, to many, a giant hidden industry worth over several hund…. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. icon-chevron. … Brand licensing therefore produces financial income for the Licensor. Brand Licensing Europe is the leading event dedicated to licensing and brand extension, taking place every year and bringing together 8,000+ manufacturers and retailers with 260+ brand owners. ", Chairman & Managing Director, Burts Potato Chips, “Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Since 1997, we’ve helped generate over $3 billion in sales of new products while elevating a wide spectrum of brands. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. In other words, the brand owner does not directly design, manufacture or retail the product that displays their brand name. The licensing of designer fashion names and brands is a critical component of the clothing & footwear industries. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. If your brand has value, even locally or within a targeted niche, you can license that brand. Brand licensing refers to a brand’s leasing to a business other than the owner of a company. Before we move any further, let’s discuss what we mean when we use the term brand. Semaphore Brand Solutions Recognized by Inc. Magazine as One of California’s Fastest-Growing Private Companies → Semaphore Licensing Solutions License Global – 02.2020 Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. Former Director of Global Licensing, Newell Rubbermaid. New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. It trades on the Toronto Stock Exchange as ACB. developing branded products that consumers immediately know and trust. New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020. We are living, consuming and thinking differently in fundamental ways. BREA's Licensing Handbook. The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. The main reason why companies can choose to brand products or …